Increasing Brand Attractiveness and Sales Through Social Media Comments on Public Displays
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Date
2012Type
- Conference Paper
ETH Bibliography
yes
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Publication status
publishedExternal links
Book title
Pervasive computing : 10th international conference : proceedingsJournal / series
Lecture Notes in Computer ScienceVolume
Pages / Article No.
Publisher
SpingerEvent
Subject
Public displays; Digital signage; Pervasive advertising; Social media; Social networks; Field experiment; Mixed methods; Retail industryOrganisational unit
03681 - Fleisch, Elgar / Fleisch, Elgar
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ETH Bibliography
yes
Altmetrics