Open access
Date
2010-04-01Type
- Journal Article
ETH Bibliography
yes
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Abstract
When conducting mail and mail-back surveys, market research firms need to estimate response rates in advance to be able to estimate the total expected reusable sample size resulting from a number of mailed questionnaires, and hence budget their study. We attempted to find an efficient and objective way of rating the response burden in order to assess the expected response burden from a given survey in advance. [...] Show more
Permanent link
https://doi.org/10.3929/ethz-b-000122512Publication status
publishedExternal links
Journal / series
Survey PracticeVolume
Publisher
American Association for Public Opinion ResearchOrganisational unit
03521 - Axhausen, Kay W. (emeritus) / Axhausen, Kay W. (emeritus)
02226 - NSL - Netzwerk Stadt und Landschaft / NSL - Network City and Landscape
02655 - Netzwerk Stadt u. Landschaft ARCH u BAUG / Network City and Landscape ARCH and BAUG
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ETH Bibliography
yes
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