Evaluating rewards in loyalty programmes – A novel approach to increase user retention
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Date
2016Type
- Other Conference Item
ETH Bibliography
yes
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Publication status
publishedBook title
Marketing in the age of data: EMAC 2016, Oslo, May 24-27, 2016Pages / Article No.
Publisher
EMAC 2016Event
Organisational unit
03681 - Fleisch, Elgar / Fleisch, Elgar
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ETH Bibliography
yes
Altmetrics